Freshpet Appoints Working Muses as PR Agency of Record

New York, NY, April 11, 2024 – Freshpet (FRPT), the leading fresh pet food brand, has appointed Working Muses, a public relations and marketing consultancy, as PR agency of record. Working Muses will focus on consumer, lifestyle and trade media and special events to drive brand awareness and engagement while introducing new consumers to the benefits of real, fresh food for pets.

“I’ve known and worked with the principals of Working Muses for many years and am excited to have them joining our roster to help with Freshpet’s PR strategy and media relations throughout the year,” said Scott Morris, Co-Founder and President of Freshpet.

Matthew Glass and Jennifer Granozio, co-founders of Working Muses said, “We’re thrilled to be joining the amazing team at Freshpet and to help spread the word about the brand and its values.  We’re looking forward to being a part of the positive impact the company has on the health and happiness of pets and pet lovers everywhere.”

Freshpet is the pioneer in refrigerated, fresh pet food and has become one of the leading brands in the United States, feeding over 12 million dog and cat households, with manufacturing facilities in Bethlehem, PA, and Ennis, TX.


About Freshpet

Freshpet is the leading fresh food for dogs and cats, feeding fresh to over 12 million pet households. Since its conception in 2006, Freshpet has been on a mission to transform the lives of dogs and cats through the power of fresh, nutritious food, while pushing the boundaries of sustainable practices. The recipes are developed by Veterinarian Nutritionists and made with natural whole ingredients, like fresh meats, vegetables, and fruits, which are cooked in small batches at lower temperatures to preserve their natural goodness.  Sustainably made in Bethlehem, PA and their new Kitchens in Ennis TX, Freshpet foods and treats are kept refrigerated until they arrive at Freshpet fridges in your local market, or are delivered direct to your door.

Freshpet is available in a growing number of mass, grocery, natural food, club, and pet specialty retailers across the United States, Canada, and Europe, as well as online in the U.S. for direct delivery in select markets. From the care taken in partnering with farmers whose values align with theirs, to how each recipe is made, Freshpet’s commitment to integrity, transparency and social responsibility is a point of pride.

About Working Muses

Working Muses is a PR agency and marketing consultancy that offers strategy, guidance and creative inspiration to brands, companies, agencies, and arts organizations to help develop and share brand stories.

The principals of the agency, Matthew Glass & Jennifer Granozio, have been creating and executing marketing and communications campaigns for many of the world’s largest entertainment and consumer brands and services for more than 30 years.  Among their experience in the pet food category, Matthew and Jennifer helped launch Beneful for Purina; worked for many years creating award-winning campaigns for Meow Mix; and created consumer events, promotions and PR programs for Amazon Pets, Friskies, Snausages and others.


Freshpet Appoints Working Muses as PR Agency of Record


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